I was always inspired by the 80-90’s supermodel era, Cindy Crawford, Naomi Campbell, Helena Christensen etc. My passion is photography and being able to express yourself through the medium of art. A lot of my early work had a strong narrative and I always loved shooting women. My inspirations were quite diverse, from the power women of Helmut Newton, to Corinne Day’s intimate shots of Kate Moss, the fantastical world of David Lachapelle to the realness of David Bailey’s portraits.

However, after working for many years in the Fashion industry and going through a life changing event, I am in the process of taking my photography in a different direction. I don’t want to be putting out highly retouched images of women anymore, where their body shape has been amended, as I feel this is causing a negative impact on our society with regards to mental health. It is setting a bad example for our younger generation of women trying to achieve an unrealistic aim of perfection. In my opinion, it is also a contributing factor in some cases to anxiety, addiction and depression within our society and effecting the relationships we have with our ‘self’. 

I am in the process of studying a neuroscience based coaching degree, so I can combine this with my photography and help women with low self esteem / self worth and confidence issues. My intention with my coaching is to make women feel so accepting of themselves, they are able to live a life where they ‘feel’ airbrushed in real life and not photos. This is not to say they have to look perfect (what is perfect anyway?) but they ‘feel’ good about their ‘self’ just the way they are. 

I don’t graduate till March 2019 and my new site will be up in the New Year but I wanted to put this in my bio now as I feel I am in a position, as a female photographer, to make a difference.

As any artist will say “creating art is a meditative form in itself” my photography is my art. I am very grateful and passionate about what I do and to be able to start using my photography as art therapy to help women, makes it that little bit more incredible and has given me a real sense of purpose in life. 

If you have a brand that you feel resonates with my mission and / or are wanting to work with me on a 1-2-1 portrait basis then please get in touch.

“If you think you are too small to make a difference, try going to bed with a mosquito in the room”

Anita Roddick