My passion has always been photography and being able to express myself through the medium of art. Whilst growing up I was forever watching how the Cindy Crawfords, Naomi Campbells and Helena Christensens of the 80s and 90s supermodel era, dominated their industry.
I find women fascinating and that’s why I have always loved photographing them. My inspirations have been quite diverse, from the power women of Helmut Newton, to Corinne Day’s intimate shots of Kate Moss, the fantastical world of David Lachapelle to the realness of David Bailey’s portraits. My work has always been accompanied by a strong narrative as I like to add an extra level of depth to my artwork, to add sound to my sight.
I have been fortunate to have had a diverse career in the Fashion industry. Over the last seventeen years I’ve held positions from Head of Photography for an Advertising agency, shooting swimwear campaigns in Cape Town to designing and managing Ted Baker’s Fashion shows and last but not least working with some incredible women on a 1-2-1 portrait basis. This has enabled me to work with some of the top brands and emerging talents that this amazingly creative industry has to offer.
After a life changing event I was inspired to want to help others, which is why I qualified as a personal development coach. Through mixing my true passions I now combine my coaching element with my photography to help numerous women with a low sense of self. I have found amazing results working with people who aren’t used to having their photo taken, or just simply want to hide and just need that little bit more encouragement in removing any of their limiting self beliefs. I want them to realise the power they have.
I create by merging my fine art photography portraits with mixed media art, illustrations and my imagination. I am very grateful that I am able to use my photography as a therapy to help women, it has given my work an extra level of depth and personally has given me a real sense of purpose in life.
As any artist will say “creating art is a meditative form in itself”; my photography is my art.
If you feel your brand resonates with my mission and / or are wanting to work with me on a 1-2-1 portrait basis then please get in touch.