I was always inspired by the 80-90’s supermodel era, Cindy Crawford, Naomi Campbell, Helena Christensen etc. My passion has always been photography and being able to express yourself through the medium of art.

A lot of my early work had a strong narrative and I always loved shooting women. My inspirations were quite diverse, from the power women of Helmut Newton, to Corinne Day’s intimate shots of Kate Moss, the fantastical world of David Lachapelle to the realness of David Bailey’s portraits.

Having worked for 15 years in the Fashion industry and being Head of Photography for an Advertising agency, this year I have taken my photography in a slightly different direction. Whilst still shooting Fashion and Portraits, I am no longer amending women’s body shape and have massively reduced my retouching process. This is not to say that every retouched photo I’ve shot in the past has had their body shaped changed, as that is not the case, some have just had colour tones tweaked etc. However, all my work moving forward does not have any body manipulation done to it.

I feel as a photographer I have a responsibility to the younger generation of women growing up to show them that what you see in the magazines isn’t always real life. I feel this encourages women to try and achieve an unrealistic aim of perfection. In my opinion, it can also be a contributing factor in some cases to anxiety, addiction and depression within our society and effecting the relationships we have with our ‘self’. 

Having qualified in a neuroscience based coaching degree, I now combine this coaching element with my photography to help women with low self esteem and confidence issues in front of the camera. This really helps working with people who aren’t used to having their photo taken and just need that little bit more guidance in help removing limiting self beliefs about their appearance.

My intention with my coaching and photography is to make women feel so accepting of themselves, they are able to live a life where they ‘feel’ airbrushed in real life and not photos. This is not to say they have to look perfect (what is perfect anyway?) but they ‘feel’ good about their ‘self’ just the way they are. 

As any artist will say “creating art is a meditative form in itself” my photography is my art. I am very grateful and passionate about what I do and being able to use my photography as art therapy to help women, makes it that little bit more incredible and has given me a real sense of purpose in life. 

If you have a brand that you feel resonates with my mission and / or are wanting to work with me on a 1-2-1 portrait basis for your brand then please get in touch.

“If you think you are too small to make a difference, try going to bed with a mosquito in the room”

Anita Roddick