About Me

Hi, my name is Samara. I'm a photographer and coach.

My passion has always been photography and being able to express myself through the medium of art. Whilst growing up I was forever watching how the Cindy Crawfords, Naomi Campbells and Helena Christensens of the 80s and 90s supermodel era, dominated their industry. 

I find women fascinating and that’s why I have always loved photographing them. My inspirations have been quite diverse, from the power women of Helmut Newton, to Corinne Day’s intimate shots of Kate Moss, the fantastical world of David Lachapelle to the realness of David Bailey’s portraits. My work has always been accompanied by a strong narrative as I like to add an extra level of depth to my artwork, to add sound to my sight.

I have been fortunate to have had a diverse career in the Fashion industry. Over the last seventeen years I’ve held positions from Head of Photography for an Advertising agency, shooting swimwear campaigns in Cape Town to designing and managing Ted Baker’s Fashion shows and last but not least working with some incredible women on a 1-2-1 portrait basis. This has enabled me to work with some of the top brands and emerging talents that this amazingly creative industry has to offer.

After a life changing event I was inspired to want to help others, which is why I qualified as a personal development coach. Through mixing my true passions I now combine my coaching element with my photography to help numerous women with a low sense of self. I have found amazing results working with people who aren’t used to having their photo taken, or just simply want to hide and just need that little bit more encouragement in removing any of their limiting self beliefs. I want them to realise the power they have.


I create by merging my fine art photography portraits with mixed media art, illustrations and my imagination. I am very grateful that I am able to use my photography as a therapy to help women, it has given my work an extra level of depth and personally has given me a real sense of purpose in life. 

As any artist will say “creating art is a meditative form in itself”; my photography is my art. 

If you feel your brand resonates with my mission and / or are wanting to work with me on a 1-2-1 portrait basis then please get in touch.


  • All Sisters 
  • Arthur & Albert
  • Dancing Leopard 
  • Erdem
  • Grazia
  • Hunza.g
  • Lucy in Disguise
  • MSN
  • Nigel Hall
  • Oh my Love
  • Sony
  • Ted Baker 
  • Twenty 6
  • Ushuaia
  • Valerie Keiffer
  • Wekoko
  • West Seventy Nine
  • Wrangler
What they say
  • Shooting with Samara is one of the best experiences in front of a camera. She is not only friendly, funny and totally makes you feel relaxed from the moment you walk in but she also is so professional and clearly so very talented that you immediately know you are in amazing hands. Being a woman it is so incredible to have a female photographer who makes you feel so comfortable and knows how to get the best from her models. She always pushes me to my maximum and the photographs speak for themselves. Her direction is perfect and she knows exactly what makes a great shot and how to get it. It’s always fun, creative and exciting and she is an extremely skilled photographer who takes stunning pictures.

    – Kate Young – Gallows Ghost
  • Samara is a dream to work with. She is an excellent photographer. Her ability to capture a perfect moment is incredible, her photo is on my book cover. It was on the mock-up and it got such great response from the book sellers, we kept it as the final cover. Her intuitive way of working allows her to get the best out of you without the hard work. Working with Samara is effortless and leaves you feeling so full of energy and positivity. Her phone is ringing off the hook, she’s hot property!

    – Jody Shield – Author, Speaker, Entrepreneur
  • Samara always delivers above and beyond! She has shot 2 summer campaigns for my clothing website WEKOKO.com and the images are always fabulous! Samara always brings amazing energy to set and is great with direction to get the best out of the models. I can always rely of Samara to get outstanding fashion shots!

    – Ana Tanaka – Director WEKOKO.com
  • Samara is a dream to work with! A true talent who I trust implicitly with getting the perfect shot every time. Samara’s experience is clear, as she directs the models to ensure the most amazing photo’s! We always try and push the boundaries and some times work in stressful situations, Samara always takes on the challenge and delivers above and beyond. I can’t recommend her highly enough!

    – Nicky Brunt – Founder West Seventy Nine

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